Methodology
How the R3 Framework and R3G Standard are calculated.
Overview.
The R3 Framework and R3G Standard combine two data pipelines — primary survey research and AI-discoverable digital signals — into a single calibrated composite.
Primary survey research.
The R3 Framework's survey component captures how the company is perceived, trusted, and prioritized across five primary stakeholder audiences:
- Policy and regulators
- Financial community (investors, analysts, financial press)
- Talent market (current employees, prospective employees, alumni)
- Journalists and media
- Customers and users
Survey instruments are calibrated to the three foundations, eight core levers and four routes of the R3 Framework and administered across statistically significant sample sizes per audience per market. Lever weights — and, where a domain demands it, additional levers — are set per organisation.
AI-discoverable digital signals.
The R3 Framework's digital component measures how the company appears across the AI-generated answer environments that increasingly precede audience encounters with the brand.
Within each environment, R3 measures across a rotating panel of category-relevant queries: brand-name queries, category queries, product queries, executive queries, competitor comparison queries, and crisis-topic queries.
Calibration between survey and digital.
The R3 Framework treats primary survey research and AI-discoverable digital signals as independent measurements of the same underlying reputation and relevance quantities. Divergence between the two is diagnostic — not error. When a company's survey-measured reputation exceeds its AI-visible reputation, the gap indicates communication opportunity. When AI-visible reputation exceeds survey reputation, the gap indicates over-reliance on discoverability without underlying stakeholder conviction.
The stakeholder lens.
The R3G Standard produces a single composite number. That number, alone, is not the deliverable. R3 interprets the number through five stakeholder lenses — each of which reads the same underlying data through a different set of concerns.
- Policy and regulators read the score for institutional legitimacy, transparency, and regulatory alignment.
- Financial community reads it for durability of growth, valuation defensibility, and disclosure quality.
- Talent market reads it for employer brand strength, leadership credibility, and mission clarity.
- Journalists and media read it for narrative coherence, controversy exposure, and story availability.
- Customers and users read it for product credibility, category authority, and reputational risk.
Each lens produces a red/yellow/green diagnostic across the three foundations, eight core levers and four routes.
Diagnose · Direct · Do™
Applying the R3 Framework follows three movements:
- 01Diagnose — where relevance, reputation and reach stand: the R3G Standard score, the three-foundation, eight-lever, four-route breakdown, AI-visibility summary, and stakeholder lens maps.
- 02Direct — channel priorities and messaging, structured by POET and mapped to what the diagnosis found.
- 03Do — action across the four POET routes — Partnered, Organic, Earned, and Targeted.
Action, structured by POET.
Measurement tells a company where its relevance, reputation and reach fall short. Closing the gap is reach work — and R3 structures that work using the POET framework: the four routes through which reach is produced. POET is where Reach is engineered.
- Partnered — the rooms, stages, and institutions a company stands beside.
- Organic — the worldview it publishes in its own voice.
- Earned — the coverage and citations others choose to give it.
- Targeted — paid placement and staged experiences aimed at a defined audience.
The POET framework is published at reachpoet.com.
Proprietary methodology.
The R3G Standard is a proprietary composite methodology of Objektive Ventures.